Terms of service
These terms apply to the Uptova software at app.uptova.com. Uptova is offered to businesses only.
Last updated: 15 September 2026
1. Provider and scope
These terms govern the use of the Uptova software (app.uptova.com) provided by Hachim Benddane, trading as Uptova, Lewishamstraße 7, 10629 Berlin, Germany, e-mail contact@uptova.com. Uptova is offered to businesses only (entrepreneurs within the meaning of § 14 BGB), not to consumers. Managed PPC services are governed by a separate service agreement.
2. The service
Uptova is a web application for managing Amazon advertising and analysing selling partner data: profitability and rank analyses, recommendations, and optional automated advertising changes. The features of each plan are described on the Features and Pricing pages. The free profit audit is a limited, non-binding evaluation.
3. Account and Amazon authorisation
You need an account and must keep your credentials confidential; you are responsible for the actions of users you invite. You connect your Amazon accounts yourself through Amazon's official authorisation flows and confirm that you are entitled to grant this access; agencies may connect client accounts only with the client's authorisation. You can revoke the authorisation at any time in Amazon or in Uptova. Your use of Amazon data through Uptova must comply with Amazon's terms applicable to you.
4. Plans, prices and payment
The plans Starter, Growth and Scale are invoiced monthly or yearly at the prices shown on the Pricing page, in EUR plus VAT where applicable; yearly plans are prepaid for twelve months. Agency engagements are quoted individually. Payment terms are stated on the invoice. During the launch phase Uptova may grant access free of charge; such access can be ended with two weeks' notice. Prices may change with at least four weeks' notice to the end of a billing period.
5. Automated changes and your responsibility
Features that write to your advertising account start in dry-run mode and only act within the limits you configure and approve; listing content changes are sent only after your explicit confirmation, including the variants of a listing test you start. Every change is logged. You remain responsible for your campaigns, budgets and listings. Uptova does not guarantee any advertising result, ranking or sales outcome; the availability and freshness of Amazon reports depend on Amazon.
6. Acceptable use
You may not misuse the service, attempt to access other customers' data, reverse-engineer the software beyond what §§ 69d and 69e UrhG mandatorily permit, resell or redistribute Amazon data obtained through Uptova, or use the service in violation of the law or of Amazon's policies.
7. Availability
We aim for continuous availability and announce planned maintenance in advance where possible. No specific service level is guaranteed unless agreed in writing. We may improve or change features provided the core service is preserved.
8. Data protection
Data processing is described in our Privacy policy. Amazon data is used solely to provide Uptova to you and is deleted no later than 30 days after you close your account or ask us to delete it. A data processing agreement under Art. 28 GDPR is concluded on request.
9. Liability
We are liable without limitation for intent and gross negligence, for injury to life, body or health, under the German Product Liability Act and for guarantees expressly given. For slight negligence we are liable only for the breach of essential contractual obligations and, in that case, only for the foreseeable damage typical of this type of contract. Any further liability is excluded. Uptova provides decision support; commercial decisions and their results remain yours.
10. Term and termination
Monthly subscriptions can be cancelled at any time with effect from the end of the current billing month; yearly subscriptions end automatically at the end of the prepaid year; a renewal requires a new order. Either party may terminate for cause. On termination, your Amazon data is deleted as described in the Privacy policy.
11. Changes to these terms
We may amend these terms where legal, technical or commercial reasons require it and the amendment does not shift the balance of performance and price to your detriment. We announce amendments at least four weeks before they take effect by e-mail, pointing out your right to object and the effect of silence. If you do not object before the effective date, the amended terms apply; if you object, either party may terminate the contract as of the effective date. Price changes are governed by section 4.
12. Final provisions
German law applies, excluding the UN Convention on Contracts for the International Sale of Goods. Place of jurisdiction for merchants is Berlin. The German version of these terms prevails in case of discrepancies. If a provision is invalid, the remaining provisions remain in force.