Product-level PPC control

Automate the work.
Keep the authority.

Use your current campaign structure or let Product Autopilot build the full architecture for selected products. Every write follows a visible, bounded path.

  • Control chosen per product
  • Preview before live writes
  • Profit-based bids, rules and approval modes
How It Works

From Amazon connection to controlled decisions.

Keep the campaigns you already have: no rebuild or migration is required. Connect, sync, then choose the control level product by product — including Product Autopilot when you want the complete architecture.

Uptova quickstart
3 clear steps
  1. 01

    Connect

    Official OAuth connects Amazon Ads and Seller Central without sharing your Amazon password. Access stays scoped to authorized accounts and can be revoked.

    OAuth verified
  2. 02

    Sync data

    Uptova combines spend, revenue, margin and campaign signals and prioritizes the largest euro leaks.

    Signals synchronized
  3. 03

    Choose control per product

    Keep existing campaigns under profitability-based bid control (RPC), AI approval or rule templates, or let Product Autopilot build the complete architecture for the products you select.

    Autopilot ready
Ready for dry-run or live control
Closed-loop PPC

Amazon signals in.Safe PPC actions out.

Uptova reads ads, orders, Brand Analytics reports and unit economics, then writes approved bids, budgets and keywords back through the official APIs. Every change stays explainable; supported actions can be rolled back.

Amazon ↔ Uptova
Two-way · Live
Signals from Amazon
Ads & Search TermsSpend, clicks, CVR
Orders & MarginRevenue, COGS, TACoS
Brand AnalyticsDemand, click share, purchase share
Uptova Control Plane
Normalize
Decide
Scope check (preflight)
AutopilotRPCAIRules
Actions to Amazon
Bids & PlacementsPreview → Apply
Budgets & StatusGuardrails active
Keywords & NegativesDedicated Exact campaign (SKC) + source protection
Control log

Every action comes with a reason.

Dry-run, approval flows and history protect supported automation paths. Changes that require approval enter the queue, and supported actions can be rolled back.

Bid adjustedProfit-based bid calculation (RPC) · Target TACoS · Guardrail passedApplied
Dedicated Exact campaign (SKC) isolatedExact created · Source protectedPreview
Budget anomaly detectedAuto-check · Approval requiredReview
Product Autopilot

You decide how muchUptova takes over.

No campaign rebuild is required. Select the control level for each product: keep the current structure under profitability-based bid control (RPC), AI or rules, or use Product Autopilot when you want the complete campaign architecture.

Fully automated

Target and budget in. Campaign architecture out.

Uptova builds Auto, Exact, Phrase, Broad, product-page targeting (PAT) and Category, allocates budgets and unlocks the next phase only when the signals are ready.

End-to-end
Decision path
Target + budget
Phase logic
Steer campaigns
  • Four controlled growth phases
  • Budget and target TACoS per product
  • Health checks with repair guidance
An architecture, not a pile of bids

Product Autopilot grows with every product.

Each phase expands reach in a controlled way. Proven signals scale while new signals stay isolated first.

  1. 01

    Discover

    Find demand and protect proven Exact signals.

    AutoExactPAT Defense
  2. 02

    Expand

    Build keyword families with control.

    PhraseKeyword groups
  3. 03

    Scale

    Add reach and competitive pressure.

    BroadPAT Attack
  4. 04

    Context

    Unlock category and product context.

    CategoryContextual PAT
Safety layer

Every write passes through a safety net.

1Dry-run

See decisions first without moving money.

2Preflight

Check data, scope and Amazon state before writing.

3Approval

Risky changes are routed to the approval queue.

4Auto-checks

Monitor traffic, budget, ACoS and engine health.

5History & rollback

Explain, track and reverse every change.

Keyword Growth Loop

From search term to a dedicated Exact campaign.With Brand Analytics context.

Uptova isolates winners in a dedicated Exact campaign, protects the source from duplicate bidding and connects PPC control to the demand and share reports Amazon provides to your own account.

01
Harvest

Find winners

Converting search terms surface as candidates.

02
Exact / SKC

Isolate cleanly

A dedicated Exact campaign gets its own target, bid and budget.

03
Source protection

Stop duplicate bids

The source is paused and protected with an Exact negative.

04
Brand Analytics

Check demand and share

Review Search Frequency Rank, click share and purchase share from Amazon reports for your own brand.

05
Guardrails

Optimize with control

Bids follow the ACoS target; every proposed change starts in dry-run.

See what remains for you after the price.

Your account data · Conservative assumption · No performance guarantee · No write access required for the audit