Turn overlapping exports into a clear first check.
Illustrative example
Supplied campaign spend€180
Invalid overlapping sum€590
ReviewBIDS
Profitable Bids & Placements
Know the click cost behind the placement setting.
Illustrative example
Observed paid CPC$0.65
Observed break-even click cost$1.68
ReviewNEGATIVES
Search Terms & Negatives
Check what a negative could catch.
Illustrative example
Candidate spend€8
Protected-query overlap1 conflict
Search & SEOSEO
Amazon SEO Opportunity Finder
Check product fit before chasing search volume.
Illustrative example
Unverified claim · searches/month82,000
Supported term · searches/month1,600
PlanningRANK
PPC-to-Organic Test Planner
Track the coverage, not just the last rank.
Illustrative example
Measured monitor days7 / 7
Missing observations0
ReportingMAP
Amazon Export Mapper
Prepare an explicitly mapped canonical file and trace converted values back to the source before an audit.
Illustrative example
Explicitly mapped columns11 columns
Inferred mappings0
ReviewSPLIT
Placement Mix Decomposer
A higher aggregate CPC can coexist with lower CPC in every placement.
Illustrative example
Before aggregate CPC1.25 EUR/click
After aggregate CPC1.55 EUR/click
CommerceMARGINAL
Scale Contribution Reviewer
More attributed units can coexist with less observed contribution after ads.
Illustrative example
Before contribution after ads€400
After contribution after ads€200
PlanningBRAND
Brand & Generic Spend
Separate human-classified brand, generic and competitor demand before reviewing the budget.
Illustrative example
Brand ACoS20%
Generic ACoS50%
PlanningHOURLY
Hourly PPC Test Shortlist
Review actual dated local-hour coverage before proposing a bounded manual timing test.
Illustrative example
Expected real-hour buckets48 buckets
Conditional review slot03:00 local hour
ReviewCTR
CTR & CVR Diagnostic
More clicks per impression need not mean more attributed purchases.
Illustrative example
Before CTR1%
After CTR2%
ReviewMIX
ASIN Mix ACoS Reviewer
A higher aggregate ACoS can coexist with lower ACoS for every ASIN.
Illustrative example
Before aggregate ACoS27.5%
After aggregate ACoS32.5%
CommerceREFUND
Refund Cohort Ads Reviewer
A unique source refund is tied to its original attributed order line; known recoveries and return costs are explicitly recorded.
Illustrative example
Cohort revenue after refunds€390
Observed contribution after ads€85
CommercePRICE
Price & Coupon Scenarios
Compare the chosen price/coupon scenario with a supplied baseline contribution total, using only explicitly declared variable costs and fees.
Illustrative example
Baseline contribution per unit12 EUR/unit
Scenario contribution per unit8.7 EUR/unit
Search & SEOINDEX
Backend Search-Term Bytes
Inspect duplicates, product-fit evidence and byte usage before manually revising backend terms.
Illustrative example
Original raw UTF-861 bytes
Reviewed terms only21 bytes
Search & SEOCOVERAGE
Query Coverage Matrix
Compare verified fact coverage across supplied product/query pairs without pretending to measure indexing.
Illustrative example
Supplied query-product pairs6 pairs
Content-review candidates3 pairs
CommerceVARIANTS
Variation Family Review
Use an explicitly confirmed parent/child map and aggregate comparable advertised-child data, without adding parent rollups.
Illustrative example
Weighted family ACoS19.230769%
Family contribution after ads€230
PlanningTEST
Experiment Readiness
Describe arm click fractions and Wilson intervals without manufacturing a causal winner.
Illustrative example
Arm A click fraction10%
Arm B click fraction13%
PlanningASINS
Product Target Qualification
Review relevance, comparable pack prices and human risk limits before choosing a product-target test.
Illustrative example
Advertised unit price€30
Target A unit price€24
PlanningRETEST
Paused Target Retest Planner
The pause reason, current paused state and same-target same-ASIN resolution need dated evidence before a bounded human review is eligible.
Illustrative example
Conditional risk allowance€60
Eligible for human review1 target
ReviewDRIFT
Campaign Settings Diff
Find dated setting differences by stable ID while keeping renamed and unmatched rows distinct.
Illustrative example
Known setting changes1
Only in before snapshot1 rows
ReportingSHARE
Ad Impression Share Reviewer
Read the original search-term advertising share and rank at the same account, query and source-bucket dates.
Illustrative example
Bucket A advertising impression rank4 advertising rank
Bucket B advertising impression rank2 advertising rank
PlanningPACING
Portfolio Pacing Reviewer
A chosen monthly planning envelope and a dated complete-day ledger support arithmetic review, without forecasting spend or installing account controls.
Illustrative example
Actual spend: complete days€1650
Remaining balance per remaining day€90.625/day
ReviewRULES
PPC Rule Dry Run
Preview rule matches, unknown metrics and cooldowns without executing an account change.
Illustrative example
Entity-rule pairs checked6 checks
Manual proposals after cap1 proposal
ReportingSEASON
Comparison Window Selector
Select by calendar proximity, matching weekdays and human event exclusions before performance data enters the review.
Illustrative example
Equal window length3 days
Selected comparison start2026-09-28
Works with your files
Each ZIP includes a SKILL.md, a short guide, input templates, a fictional example and expected output. You stay in control of every campaign change.